Term of the Moment


Look Up Another Term

Redirected from: pseudo blog

Definition: ghost blog

A blog that is created by an ad agency to enhance the public relations of a company. Also called a "proxy blog" or "pseudo blog," readers often tire of such content unless the writers are extremely knowledgeable and informative. Ghost blogs may also be published under the name of a sponsoring company that supplies the content but are written by a third party with more proficient writing skills. See broadcast blog and blog.