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Redirected from: proxy blog

Definition: ghost blog


A blog that is created by an ad agency to enhance the public relations of a company. Also called a "proxy blog" or "pseudo blog," readers often tire of such content unless the writers are extremely knowledgeable and informative. Ghost blogs may also be published under the name of a sponsoring company that supplies the content but are written by a third party with more proficient writing skills. See broadcast blog, blog and Ghost platform.