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Definition: intent casting


Broadcasting a goal over the Internet in order to make it happen. An "intentcast" can be very general in scope in order to inspire people to respond with solutions, or it can be very specific such as wanting to purchase a product.

Although this is a common procedure for companies posting job descriptions as well as preparing requests for proposals for large ticket purchases, consumers have to look at numerous descriptions to find products that meet their needs. With intent casting, consumers notify the marketplace by submitting the product type, price range and essential requirements, and vendors respond with a specific model number.