(1) An individual who performs administrative functions for clients.  See 
human virtual assistant.
(2) A text-only chat line that provides help with a website.  See 
chatbot.
(3) An application that provides a verbal exchange of questions and answers in the user's native language.  Although virtual assistants are a feature in tablets, desktop computers and table top units, their inclusion in the smartphone made the phone an incredibly useful electronic companion.
Also called a "personal assistant," "digital assistant," "intelligent assistant," "voice assistant" and "intelligent agent," Apple popularized the concept in 2011 with Siri, and Google, Microsoft and Amazon followed.  See 
Siri, 
Google Assistant and 
Cortana.
Virtual assistants are also used to make phone calls and set alarms, reminders and calendar appointments, as well as turn on lights, music and other smart home devices.  Over time, results become more personalized.  Virtual assistants were the first embodiment of artificial intelligence used every day by millions of people (see 
AI assistant).  See 
chatbot and 
smart home.
From Mobile to Tabletop
Starting out in phones and tablets, virtual assistants migrated to actual desktops, many with their own display screen such as the Alexa-equipped Echo Show.  Tabletop units have more functions (see 
tabletop virtual assistant).  See 
Amazon Echo, 
Google Nest and 
Apple HomePod.
Heavy Lifting in the Cloud
The virtual assistant is primarily driven by knowledge bases on the Internet.  However, that vast amount of information is combined with the user's own contacts and calendar to provide personalized assistance.  See 
knowledge base, 
Semantic Web, 
AI virtual assistant and 
S Voice.
A Google Assistant
The virtual assistant in this Insignia smart speaker is Google Assistant.  It is similar to Google's own Nest Mini but without Google Voice service.  
(Image courtesy of Stephen Richman.)  See 
Google Nest and 
Google Assistant.