Making purchases at a website. See virtual store
Selecting items for delivery via smartphones. In 2011, Tesco Homeplus opened a virtual supermarket in a South Korean subway station that displays merchandise as if it were on a physical shelf. Customers scan the barcode of the items they want with their Homeplus app, and delivery is made at the end of the day.
South Korea's First Virtual Supermarket
In 2011, Tesco placed printed signs with QR codes and simulated supermarket shelves in the Seolleung subway station in Seoul, South Korea. (Image courtesy of Tesco Homeplus, www.tesco.com)
"Come Home to a Full Fridge"
Touting this slogan, Tesco deployed computer-based screens and a different barcode type at London's Gatwick Airport in 2012. (Images courtesy of Tesco Homeplus, www.tesco.com)