Replacing a popular Web home page in search engine results with a phony Web page in order to make money on ads or to inject malware of some type. Also called "proxy hijacking," the original Web page is copied onto another server, and various techniques are used to make the copied page rank higher; for example, creating tens of thousands of links to it from other pages (see
page ranking). Over time, the search engines will create a more favorable ranking to the copied page, and the original page will either show up farther down the results list or be eliminated as a duplicate.