Look Up Another Term

Definition: online identity

The information on the Internet about an individual. Services are available that manage personal information. For example, ReputationDefender (www.reputationdefender.com) monitors the Web for activity relating to an individual and can remove names from databases.

There are also websites that allow people to aggregate their online identities. For example, Google (www.google.com/profiles) lets users link to all the Web content they want associated with their names.