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Definition: Internet retailer


An organization that sells its products and services via a website on the Internet. Also called an "e-commerce market" or "virtual market," an Internet retailer provides the website, shopping cart, return labels and related services.

For quite a while, Amazon has been the largest Internet retailer with some 40% of the online market as of 2020. Walmart came in a distant second at approximately 5%. Making up the top 10 in order of sales were eBay, Apple, Home Depot, Wayfair, Best Buy, Target, Costco and Macy's. See e-commerce and Amazon.com.