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Definition: New gTLD

(New Generic Top-Level Domain) A top-level domain (TLD) name on the Internet sponsored by entities such as a community, industry group or a well-established company; for example, .quebec, .vacations and .toshiba.

Everyday words, company names, brands, cities and towns are able to become a top-level Internet domain name alongside well-known domains such as .com and .org. ICANN launched the New gTLD program in 2011, and applicants must prove they can become a functioning registrar for the domain. The application fee is $185,000, and the evaluation process can take up to a year. As of 2020, there are more than a thousand New gTLDs, such as .salon, .furniture, .fishing and .ford. See ICANN, Internet domain name and domain name registrar.