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Definition: link text

(hyperLINK TEXT) Also called "anchor text," it is a word or phrase on a Web page that the user clicks on to jump to another page on the same site or to a page on an external site. The link can also point to another location on the same page. Link text typically shows up as underlined text, but it can be rendered in a different typeface or color rather than be underlined. See hypertext and HREF.