Term of the Moment

Internet piracy

Look Up Another Term

Definition: inbound marketing

A Web-based sales technique that offers helpful material on a website in addition to information about the company's products. The approach is designed to keep visitors coming back to the site on a regular basis. Examples include white papers, blogs, videos, e-books, glossaries, podcasts and current news. The Web opened a world of opportunities for inbound marketing. Contrast with outbound marketing.