As of 2025, Android's market share of smartphones is approximately 70% worldwide with iPhones making up the rest. In the U.S., Android and iPhone market share is roughly 50/50.
The reason Android is predominant worldwide is because Samsung, Google, Motorola and several other manufacturers make Androids compared to only one company, Apple, which makes the iPhone. Also, while flagship Android phones with maximum storage from Samsung and Google cost more than $1,000, there are very respectable Androids for much less. For example, in the May 2024 Wirecutter section of The New York Times, the two recommended "budget" smartphones were the $200 Samsung Galaxy A15 5G and the $300 Motorola Moto G Power. In 2024, NUU Mobile introduced a $99 Android phone (see
NUU Mobile). Apple's least expensive iPhone starts at $400.
Android Set the Bar for Bigger
In addition to price, for the first seven years smartphones were on the market (2007 to 2014), iPhones had relatively small screens, while Android models were offered with much larger displays. As the smartphone market exploded, people enjoyed the larger screen real estate, which today is commonplace. Apple's first iPhone with a large screen was the iPhone 6 in 2014. See
Android,
iPhone,
iPhone 6 and
phablet.