A worldview that makes oneself more important than the well-being of the community. Many people believe that hyperindividualism is mostly the result of social media and our digital culture. Today, everyone is able to publish their thoughts as well as comment on everyone else's opinions. It seems that the more people vent their feelings, the more they feel empowered to expose more.
In addition, the COVID pandemic also helped to intensify individual opinions because fewer people gathered together and social media flourished. Considering how much remote work has replaced the office and accompanying socialization, hyperindividualism has risen greatly in the 2020s. See
social media and
influencer.