Term of the Moment

Boolean gates

Look Up Another Term

Redirected from: flagship phone

Definition: flagship product

A major product of a company, which is typically why the company was founded or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. Photoshop is a major product of Adobe Systems, and the Mac, iPhone and iPad are flagship products of Apple.

Flagship may also refer to the most advanced product in the line. For example, a flagship smartphone is the top-end phone line made by the company.

The term dates back to the 1700s where the lead ship in a naval convoy would fly the country's flag. Today, it refers to a company's most important product or service, but it can refer to the leader in almost anything such as a flagship university or flagship automobile.