Altering the colors in an image in order to print or display it properly or for special effects. Depending on the application, color correction can be a significant problem if the resulting image must be approved or a purchase is made because of color choice. See color calibration
and ICC profile
I Didn't Order That Color!
Imagine ordering the jacket on the left and getting the one on the right. It can happen if your monitor is not calibrated to the original image. Verifi was an early color-correction technology from Kodak that allowed customers to preview product images on their monitors and rely on the software to adjust the desired item's picture to a true representation. (Image courtesy of Kodak Polychrome Graphics)