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Definition: buzzword


In the computer industry, a buzzword refers to the latest technology. Because they may sound catchy and leading edge, buzzwords are often overused and abused (see cloudwashing).

Artificial intelligence is a hot buzzword today (see AI). The goal of "decentralizing everything" has created many buzzwords such as DeFi, blockchain, Bitcoin, Ethereum and cryptocurrency.

Other buzzwords are IoT and augmented reality.

Months ago: cloud, big data and smartwatch.

Years ago: social networking, Web 2.0, Twitter, Facebook, smartphone, tablet and green.

In the beginning, everyone uses cutting edge terms to appear knowledgeable (see buzzword compliant). However, if not a flash in the pan, new technologies become mainstream, and the words become everyday vocabulary. See disruptive technology.

"Nano" This - "Nano" That
After the turn of the century, nanotechnology was very popular. The "nano" prefix was tacked onto existing processes that had been dealing with microscopic elements for years. Companies even added "nano" to their corporate name to maximize the buzz (see nanotechnology).




Just Plain Small
"Nano" is sometimes used to simply mean "small," as in this Microsoft wireless mouse transceiver. When plugged into a USB port, it becomes a wireless base station that protrudes only a quarter inch.