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Definition: Rich Communication Services


An enhancement to SMS text messaging. Rich Communication Services (RCS) enables videos to be included in a message as well as location identification. Introduced in 2008, the RCS Universal Profile defines the feature set, and RCS Business Messaging (RBM) adds features for business to consumer (B2C) marketing such as legitimate sender verification, payments and receipts.

Between Android and Apple
In November 2023, Apple indicated it is adding the RCS messaging standard to the iPhone in 2024. This enables iOS and Android users to message each other using the enhanced capabilities of RCS. See SMS.