Converting a long URL name into a short one. Also called "URL redirecting," there are free URL shortening services on the Web that take a long URL and convert it to a short one for publication on a Web page or other venue. When the short URL is clicked, the URL shortening service receives the request and redirects it to the long URL.
Short URLs are widely used to slim down long URLs that are printed in magazines and newspapers to make it easier to type into a browser. They are also used in email, because long URLs sometimes wind up broken into two lines of text at the recipient's end and cannot be clicked as one link. See webloc
URL Shortening Sites
www.qURL.com (Quick URL)