An umbrella term for advanced services on mobile phones. It is the smartphone equivalent of Web 2.0; however, the mobile world offers two significant advantages over the desktop/laptop Web 2.0 environment. Firstly, the smartphone is a lot more "personal" than the personal computer. It is generally always with a person or at least nearby. While one might not lug a laptop down the street, the smartphone is likely to be in everyone's pocket or purse. Secondly, smartphones have GPS capability, so the phone, and by extension, the services it connects to, know where users are at all times. This capability added another dimension to smartphone functionality (see
social networking).
Mobile 2.0 Conferences
Starting in 2006, conferences on Mobile 2.0 were held in the Silicon Valley region. In 2007, the first European Mobile 2.0 conference was held in Paris. See
Web 2.0.