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Definition: CPL


(1) (Cost Per Lead) The cost to an advertiser for each user who registers contact information on a website for some purpose. Also called "cost per action" (CPA). See pay-per-click, click-through rate, CPA and RPM.

(2) (Combined Programming Language) An extension of ALGOL in the 1960s in the U.K. that was very complex; however, it led to BCPL and then C. See BCPL and C.

(3) (Call Processing Language) A telecom standard for configuring call routing and behavior.

(4) (Compiled Programming Language) A programming language for numerical applications. Developed in the 1990s, CPL can extend its own features when compiled. See numerical application.