A popular URL shortening site that condenses long URLs into short ones under the bit.ly domain (which happens to use the Libyan country code "ly." Users can also create a custom name as long as it has not been taken; for example, the Bitly link to a video of this product on YouTube is http://bit.ly/CDEhistory
. See URL shortening
Bitly Is Widely Used
A Bitly URL is relatively easy to remember and type into a browser.