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Definition: Apple TV+

A video streaming service from Apple introduced in 2019. Featuring original shows and movies from Apple across all genres, Apple TV+ was designed to compete with streaming services such as Netflix, Hulu and Prime Video. Content can be played via the Apple TV media hub or the Apple TV app, the latter available for all Apple devices, Windows, various smart TVs as well as non-Apple media hubs.

TV+ Is the Service; TV Is the Hub
Apple TV+ is Apple's streaming service, whereas Apple TV is a digital media hub that provides input to the TV. Apple TV includes the TV+ app as well as apps for competing services. See Apple TV and digital media hub.