Apple's media player software for Apple and non-Apple devices, including computers, tablets, smartphones and Apple and non-Apple media hubs. Introduced in 2016 and also known as the "TV app," the Apple TV app replaced iTunes for streaming content from the iTunes Store, the Apple TV streaming service as well as Apple TV Channel subscriptions from third-parties such as Showtime and Starz. See
Apple hub,
Apple TV+ and
Apple TV app for Windows.